301 Redirect
When a site is redesigned most often the page URLs change on the new site. Search engines store old page URLs until the site is completely re-indexed. 301 redirects are used to redirect old page URLs to corresponding new URLs....
A/B Testing
A/B testing (also known as split testing) is the process of comparing two versions of a web page, email, or other marketing asset and measuring the difference in performance. You do this giving one version to one group and the...
Accessibility
This refers to how easily users can access web page content. For example, if someone is hearing impaired and the web page requires sound to understand the meaning then that page is considered not accessible. The term is also used...
ADA 508 Compliance
This refers to the Americans with Disabilities Act. Section 508 of this act covers electronic communications, specifically that web pages need to be understandable to people who are hearing, visually or otherwise impaired. For example, images on a web page...
Baidu
Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence, headquartered in Beijing’s Haidian District. It is one of the largest AI and Internet companies in the world. Baidu remains focused on the...
Bing
Microsoft Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft’s previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web,...
Cache
A cache is a reserved storage location that collects temporary data to help websites, browsers, and apps load faster. Whether it’s a computer, laptop or phone, web browser or app, you’ll find some variety of cache. A cache makes it...
Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user’s computer or other device by...
Customer Relationship Management (CRM)
This stands for Customer Relationship Management software. Examples include SalesForce.com, CiviCRM, SugarCRM, Microsoft Dynamics, Marketo and Eloqua. CRMs are used to are used for a variety of purposes such as marketing, sales, support and member management.
Information Architecture
The way in which information is organized, structured and labeled to enable usability and clear understanding throughout websites and online applications.
